Privacy policy
PRIVACY POLICY
Best Food Village
Last updated: 1 November 2026
1. INTRODUCTION
Best Food Village (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website, create a customer account, place an order, communicate with us or otherwise use our services.
We operate an online food store through Shopify and primarily serve customers in the United Kingdom.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website, you acknowledge that you have read this Privacy Policy.
2. WHO WE ARE
For the purposes of applicable data protection legislation, the organisation responsible for your personal information is:
Business Name: Best Food Village
Business Address: Best Foods, 229 St Albans Rd, Watford, WD24 5BQT
Email: info@bestfoodvillage.com
Business Structure: Limited company
If you have questions about this Privacy Policy or how we handle your personal information, you can contact us using the email address above.
3. PERSONAL INFORMATION WE COLLECT
The personal information we collect depends on how you interact with our website and services.
A. Information you provide directly
When you create an account, place an order, contact us or interact with our website, we may collect:
Full name
Email address
Telephone or mobile number
Billing address
Delivery address
Customer account details and login information
Order history and purchase details
Product preferences and shopping preferences
Information you provide when contacting customer support
Communications through email, telephone or WhatsApp
Reviews, feedback and other information you voluntarily submit
B. Payment information
When you make a purchase, payment information is processed through the payment methods available at checkout.
These may include:
Credit and debit card payments through Shopify or an integrated payment gateway
Apple Pay and Google Pay
Shop Pay
PayPal
Depending on the payment method, payment providers may collect and process payment details directly.
We may receive transaction confirmations, payment status, billing details and other information necessary to process and manage your order.
We do not necessarily receive or store complete payment card details ourselves.
C. Automatically collected information
When you visit our website, certain technical and usage information may be collected automatically, including:
IP address
Browser type and version
Device type and operating system
Website pages visited
Time spent on pages
Referral sources
Website interactions and browsing behaviour
Cookie identifiers and similar tracking information
This information may be collected through Shopify, cookies, analytics services and advertising technologies, subject to applicable consent requirements.
4. HOW WE COLLECT YOUR INFORMATION
We collect personal information through several methods:
Directly from you when you register, place an order, complete a form or contact us.
Automatically when you browse or interact with our website.
Through Shopify and other technology providers that support our online store.
Through payment providers when you make a transaction.
Through delivery and courier services involved in fulfilling your orders.
Through applications and integrations connected to our website, including email marketing, reviews, WhatsApp and loyalty systems.
5. HOW WE USE YOUR PERSONAL INFORMATION
We use personal information for the following purposes:
A. Processing and fulfilling orders
Processing and confirming purchases.
Managing payments and transactions.
Arranging deliveries.
Providing order updates.
Handling returns, refunds and customer enquiries.
Maintaining order and transaction records.
B. Customer accounts and support
Creating and managing customer accounts.
Providing access to account features.
Responding to customer enquiries.
Providing customer service through email, telephone and WhatsApp.
Managing customer feedback and reviews.
C. Marketing and promotions
Where permitted by applicable law, we may use your contact information to:
Send promotional emails.
Send marketing messages by SMS.
Communicate through WhatsApp.
Inform you about new products, offers and promotions.
Deliver personalised advertising.
Conduct advertising retargeting through social media platforms.
You can opt out of marketing communications at any time using the unsubscribe instructions provided in the communication or by contacting us.
D. Website analytics and improvement
We use analytics technologies to understand how visitors use our website, identify trends, measure website performance and improve the shopping experience.
E. Advertising and remarketing
We may use advertising pixels and similar technologies to measure advertising performance, understand customer interactions and show relevant advertisements to people who have previously visited our website.
Non-essential analytics and advertising technologies will be configured to operate only after the required consent has been obtained.
F. Security and legal compliance
We may use personal information to:
Detect and prevent fraud or unauthorised transactions.
Protect our website and customers.
Maintain business and financial records.
Comply with applicable legal and regulatory obligations.
Establish, exercise or defend legal claims.
6. LAWFUL BASIS FOR PROCESSING
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we rely on the following lawful bases:
Contractual necessity: Processing information required to create customer accounts, accept orders, process payments and deliver purchased products.
Legal obligation: Processing information required to comply with tax, accounting, consumer protection and other legal requirements.
Legitimate interests: Processing information for reasonable business purposes, including website security, fraud prevention, customer service, business administration and improving our services, provided these interests do not override your rights and freedoms.
Consent: Processing information where you have given permission, including where consent is required for non-essential cookies, certain analytics and advertising technologies, and electronic marketing communications.
Vital interests and legal claims: Where necessary in limited circumstances to protect someone's vital interests or establish, exercise or defend legal claims.
You may withdraw consent at any time where processing is based on consent. This does not affect the lawfulness of processing carried out before consent was withdrawn.
7. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies to support website functionality, understand visitor behaviour and improve advertising performance.
Cookies are small text files stored on your device when you visit a website.
We may use the following categories of cookies and tracking technologies:
A. Essential cookies
These cookies are necessary for the website to function correctly. They support activities such as:
Shopping basket functionality.
Secure checkout.
Customer account access.
Website security.
Essential website operations.
These cookies cannot generally be disabled through our website without affecting essential functionality.
B. Analytics cookies
Analytics cookies help us understand how visitors use our website, which pages are visited and how customers interact with our services.
We use this information to improve website performance and customer experience.
C. Advertising and marketing cookies
Advertising cookies and pixels may be used to:
Measure advertising performance.
Understand customer interactions.
Support social media advertising.
Provide relevant advertisements.
Conduct remarketing and retargeting activities.
D. Cookie consent and preferences
We use a cookie consent banner to allow visitors to manage their cookie preferences.
Non-essential analytics and advertising cookies or tracking technologies will not be activated before the required consent has been obtained.
Our Shopify privacy settings and connected applications, analytics services and advertising pixels will be configured to respect these consent preferences.
You may change or withdraw your cookie preferences at any time through the available cookie settings on our website.
You can also manage cookies through your browser settings. However, disabling certain cookies may affect website functionality.
8. MARKETING COMMUNICATIONS
We may communicate with customers about products, promotions, offers and other relevant updates through:
Email marketing.
SMS messages.
WhatsApp communications.
Social media advertising and retargeting.
We will send direct marketing communications in accordance with applicable UK marketing and data protection laws.
Where consent is required, we will obtain it before sending marketing communications.
You can unsubscribe from promotional emails using the unsubscribe link included in the email. You may opt out of SMS or WhatsApp marketing by following the instructions provided in the communication or contacting us directly.
Opting out of marketing communications will not prevent us from sending essential service messages relating to your orders, transactions, account or customer service enquiries.
9. HOW WE SHARE YOUR PERSONAL INFORMATION
We may share personal information with trusted third parties where necessary to operate our business and provide our services.
These may include:
A. Shopify
Our online store is hosted on Shopify, which provides the e-commerce platform and related services used to operate our website.
Shopify may process personal information in connection with website hosting, checkout, customer accounts, payments and store operations.
You can read more about Shopify's privacy practices here:
Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/consumers
Shopify Privacy Portal:
https://privacy.shopify.com/en
B. Payment providers
We may share necessary information with payment providers such as Shopify's payment services, integrated payment gateways, Apple Pay, Google Pay, Shop Pay and PayPal to process transactions and prevent fraud.
C. Delivery and courier services
We share relevant customer information, including names, telephone numbers and delivery addresses, with courier and delivery providers to fulfil orders.
D. Marketing and communication providers
We may share relevant information with service providers that support our email marketing, SMS, WhatsApp and customer communication activities.
E. Analytics and advertising providers
We may share or allow access to certain website and device information through analytics services, advertising platforms and social media pixels, subject to applicable consent requirements.
F. Reviews and loyalty applications
We may use third-party applications to manage customer reviews, feedback, loyalty programmes and related customer engagement activities.
G. Professional advisers and legal authorities
We may disclose information to accountants, legal advisers, regulators, law enforcement agencies or other authorities where required by law or necessary to protect our legal rights.
H. Business transfers
If our business is involved in a merger, acquisition, restructuring or sale of assets, personal information may be transferred as part of that transaction, subject to applicable data protection requirements.
We do not sell customers' personal information in the ordinary course of our business.
10. INTERNATIONAL DATA TRANSFERS
Although Best Food Village primarily serves customers in the United Kingdom, some of the third-party service providers we use may process personal information outside the UK.
For example, Shopify and other technology, payment, analytics and marketing providers may use international infrastructure or service providers.
Where personal information is transferred outside the United Kingdom, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection legislation.
These safeguards may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or other legally recognised transfer mechanisms, where applicable.
11. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The period for which information is retained depends on factors such as:
The nature of the information.
The purpose for which it was collected.
Whether you maintain an active customer account.
Legal and regulatory record-keeping requirements.
The need to resolve disputes or enforce agreements.
The need to maintain appropriate business and transaction records.
When personal information is no longer required, we will take reasonable steps to securely delete, anonymise or otherwise dispose of it.
Some information may need to be retained for longer periods where required by law.
12. DATA SECURITY
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
Secure website and checkout functionality.
Access controls and account permissions.
Use of reputable third-party service providers.
Appropriate security measures for customer and transaction information.
Monitoring and management of website security.
However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of information transmitted through the internet.
13. YOUR PRIVACY RIGHTS
Under applicable UK data protection law, you may have the following rights in relation to your personal information:
Right of access: You can request a copy of the personal information we hold about you.
Right to rectification: You can request correction of inaccurate or incomplete personal information.
Right to erasure: You can request deletion of your personal information in certain circumstances.
Right to restriction: You can request that we restrict the processing of your personal information in certain circumstances.
Right to data portability: You may request your personal information in a commonly used, machine-readable format where the legal conditions apply.
Right to object: You may object to certain types of processing, including processing based on legitimate interests.
Right to object to direct marketing: You have an absolute right to object to the use of your personal information for direct marketing.
Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time.
To exercise any of these rights, please contact us at:
info@bestfoodvillage.com
We may need to verify your identity before responding to a request.
We will respond within the time limits required by applicable data protection law.
14. COMPLAINTS
If you have concerns about how we collect or use your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.
You also have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO).
ICO website:
https://ico.org.uk/for-the-public/
Make a complaint:
https://ico.org.uk/make-a-complaint/
15. CHILDREN'S PRIVACY
Our website and services are not intentionally directed at children.
We do not knowingly collect personal information from children where doing so would be contrary to applicable data protection law.
If we become aware that personal information has been collected from a child without an appropriate legal basis or required authorisation, we will take reasonable steps to address the matter.
16. THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to third-party websites, applications or services.
These third parties operate under their own privacy policies and terms. We are not responsible for the privacy practices, security or content of external websites and services.
We encourage customers to review the privacy policies of third-party services before providing personal information.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business operations, technology, legal requirements or data protection practices.
Any updated version will be published on our website with the revised update date.
We encourage customers to review this page periodically to remain informed about how their personal information is handled.
18. CONTACT US
If you have any questions, concerns or requests relating to this Privacy Policy or the personal information we hold about you, please contact us:
Best Food Village
Best Foods, 229 St Albans Rd, Watford, WD24 5BQT
Email: info@bestfoodvillage.com
We will make reasonable efforts to respond to your enquiry as soon as possible and within the time limits required by applicable law.